A visual identity your business can use
Branding Services & Brand Identity Design
Build a coherent look for your website, social media, presentations and print. I turn an agreed brand brief into a practical system of logo, colour, typography and design guidance, with the scope and final files agreed before work begins.
Your branding project
Branding starts with what your business stands for, who you need to reach and how you want to be recognised. We review your current identity, competitors and the places your brand appears, then agree the visual direction and the applications that matter most.
A project can cover a new or refined logo, a colour palette, typography, supporting graphic elements and concise usage guidelines. Website, social and print examples help you see how the identity works beyond a single logo. Naming, copywriting, trademark checks and print production are separate unless included in your quote.
You work directly with me, Tom. The proposal sets the concepts, revision rounds, deliverables, approval points and handover. We agree what to retain from an existing identity and what needs to change, so the result supports your business without an unnecessary redesign.
- Logo and identity direction
- Colour and typography choices
- Supporting graphic elements
- Guidelines and agreed applications
Explore Creative Services or logo design and graphic design services for related work.
From brand brief to practical identity
Understand the brand
Share your audience, offer, values and existing materials. We establish the goals for the identity and agree where it needs to work before drawing concepts.
- Audience and positioning
- Existing asset review
- Deliverables and project scope
Develop the visual identity
Review the agreed concepts and give consolidated feedback. I refine the chosen direction into a consistent logo, palette and type system, with revisions kept within the quoted scope.
- Concept presentation
- Agreed revision rounds
- Logo, colour and typography
Make it usable
The final identity is prepared for the agreed digital and print uses. A concise guide explains how to use the elements consistently; final formats, editable sources and rights are confirmed in the proposal.
- Practical usage guidance
- Agreed file formats
- Application and handover
What can your branding services include?
Branding can include logo design, visual identity, colours, typography, guidelines and creative direction. Website, social, presentation or print applications can be included in the brief. The proposal specifies the actual deliverables rather than treating every brand asset as automatically included.
Can you work with an existing logo?
Yes. The brief can focus on refining an existing identity or making its applications more consistent. We review the source files and usage requirements first. A new logo is only included where the scope calls for one.
Is logo design the same as branding?
Logo design focuses on a recognisable mark or wordmark. Branding builds a broader visual system around how the business presents itself. A logo-only project and a full identity project have different deliverables, review requirements and costs.
How many concepts and revisions are included?
Concepts and revision rounds are agreed in the proposal. This gives you clear review stages and defines how additional changes are handled. There is no automatic promise of unlimited revisions or an unspecified number of concepts.
Are naming and trademark checks included?
Naming, trademark checks and legal advice are separate unless explicitly quoted. The design agreement explains usage and ownership. You should arrange any required legal checks before relying on a mark for a wider launch.
What files will I receive?
The brief states the final formats and guidance needed for your channels, plus any included editable source files. We agree file handover, usage and ownership before starting. Print production and ongoing asset creation are separate unless included.
Discuss your brand identity
Tell me about the business, the audience and the materials your identity needs to cover. Include an existing logo or website if you have one, plus your preferred deadline. I’ll confirm the scope, revisions and handover before starting.